4

John McCain uses this crisis ad to attract the attention of every single person who lives in the United States, and especially those people who have been severely affected by the economic recession. This ad mainly attracts people who have lost their jobs, people who can't afford gas, and people who suffer from the foreclosure of banks, and the lack of rules on Wall street. This ad uses the emotional approach to attract its viewers. An example of this is when the ad shows a man sitting down on the floor depressed because he lost his job. Anybody who sees this, and is experiencing the same situation, might think that if they vote for McCain he will be able to fix the economy, and those who have lost everything might again be able to prosper in life. media type="custom" key="2097587" John McCain's crisis ad uses the growing problem of foreclosures, high gas prices, and the unemployment of hundreds of people as arguments to persuade people to vote for him. For example in the ad John McCain promises to increase offshore drilling to lower gas prices, and lower taxes to increase jobs for the unemployed. Also the ad reminds its viewers of the political experience that McCain and Palin have. They assure the people that if McCain promises something then he will be reliable, and accomplish the task because of the experience he has.  I think this John McCain crisis ad is effective because it triggers the emotions of its viewers. Everybody right now wants the economy to rise again and they will vote for anybody who can relieve them of their economic needs. John McCain and Sarah Palin are proven reformers and have the experience we can trust. This ad will persuade many people because it will give them the hope that McCain will end the economic crisis and will be able to drive without a guilty conscience. Also, people will be able to buy new homes without having to pay to much interests. This ad will be persuasive, but it will mostly persuade those people who have been severely affected by the economic recession. media type="custom" key="2082613"
 * __ 3. Target Audience: __**
 * __ 6. Arguments: __**
 * __9. Effectiveness of Ad:__** 